Mobvoi TicWatch Pro 5 Enduro smartwatch launches to a shrinking Wear OS market

The Apple Watch finally gave smartwatches their long overdue recognition, but for some brands, that came a little too late. Google’s wearable platform has undergone several changes over the years, but it hasn’t been able to enjoy the same degree of ubiquity as Android has on smartphones. Wear OS still powers many smartwatches in the market today, but that number is dwindling with the exit of many luxury and fashion brands. As if to prove that the platform is still as healthy as ever, Mobvoi launched an “Enduro” version of its 2023 TicWatch Pro 5 flagship, but its focus on sports and activities makes it less appealing to the general population.

Designer: Mobvoi

As far as smartwatches go, the mouthful that is the Mobvoi TicWatch Pro 5 Enduro is actually quite attractive, at least for those who want a sports watch that can keep up with their lifestyles. Its claim to fame is, like many Mobvoi smartwatches, its dual display technology has a regular AMOLED screen underneath a low-power display. The idea is that you switch to the duller screen on top if you want to preserve battery life without sacrificing tracking features.

With the Enduro, Mobvoi is playing up the ability of that low-power screen to show different backlight colors, making the information pop out better. This same color-changing ability is utilized to represent your heart rate, giving you a visual clue at a glance when you might need to take a breather. Of course, the smartwatch has all the makings of a typical Wear OS device, from tracking your health, including sleep quality and heart rhythm detection, to customizing watch faces to access a number of apps that support the wearable operating system.

As its name suggests, the TicWatch Pro 5 Enduro is made to last, and it does so in more ways than one. The sapphire crystal glass display gives the screen the durability it needs to survive accidents along your adventures, while the 90-hour battery life ensures you have very little downtime to charge the smartwatch. That said, it runs on Qualcomm’s aging Snapdragon W5+ Gen 1 processor from 2022, so performance and power efficiency might not be up to snuff.

At $350, the Mobvoi TicWatch Pro 5 Enduro is hardly an accessible smartwatch, and it’s clearly aimed at people who take their health and fitness very seriously. It looks like a handsome sports watch, yes, but a lot of Wear OS products will be bearing this aesthetic with fashion brands like Fossil calling it quits on smartwatches. This gives competitors that don’t use Wear OS plenty of opportunities to nibble away at Google’s share of the market pie, further weakening the platform’s reach.